Optimising web pages correctly means more people can find your content faster this means search engine can identify you more easily. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources.
The best guide with examples
Language Barrier:
- Do not use mixture of multiple languages in your website. Follow single language through out. Search engine can decide on language priority
- Do not Use automatic language translator tool. these pages rank less by search engines.
- Develop/create different pages for each language. like
- www.site.com/india
- www.site.com/china
- Develop different website for each country and target that country using search console
- www.site.in
- www.site.cn
- Annotations tags to mark pages
- annotations help search engines serve the right content to the right person based on his or her country or language
- use english to india page - www.site.in
- use mandarin to china page - www.site.cn
The title and meta description are used by the search engine to generate the actual search result. Meta tags and title are embedded messages that help the search engine determine what’s on the page. They are not something you would see on a web page unless you were looking at its code.
Title:
- First Line shown
- should be short and sweet
- a description should match what the page is about
- be sure your message is clear
Meta description:
- generate the few short sentences.
- is usually two short sentences.
Visibility Improvement to our site:
- encouraging links to your website
- engaging with your audience through good content
- sign that you have a high-quality site
- promoting your site with social media.
- Social media is a great way to improve his visibility, but search engines don’t recognise the number of likes or followers an account has, so this won’t help the search rankings.
- Links to your site are great, as long as they are legitimate links from good websites.
- Beware -This will lead to lower the ranking of your site
- links were irrelevant to their products and services
- getting large numbers of links to promote their position
- links from low-quality sites