Introduction to search engine optimisation, PAGE 2>
also known as SEO. search engines understand your content, it will be shown to many more potential customers. SEO helps search engines understand better what you have to offer. That means, when someone searches using a word or phrase related to your business adverb then you’re more likely to appear in their results.
When a search engine returns results some of them are paid advertisements. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. These are referred to as “organic results.”
Search engines have formulas, or algorithms, that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it.
Where your website appears in these results is affected by the words you use on your site as well as other factors—such as how many websites link to yours. Does this seem confusing? How’s this: Think of a search engine like a matchmaker. The goal of SEO is to find the searcher exactly what she is looking for on the web.
To present the best possible results, the engines look for as much information as possible about websites. They might look at how popular sites are, or what other people or sites are saying about them. They might consider words on web pages or keywords in the code of a page to better understand the topic.
Each of these components will help search engines find the best match for your search. Search engines can now also consider the searcher’s geographic location. A search from the UK will display a localized set of search results. But just like a matchmaker who’s been in business for years gets better and better, search formulas evolve and add more and more information along the way.
What search engines value most is unique, engaging, relevant content because their job is to find and show the most useful stuff. So there we have it.
also known as SEO. search engines understand your content, it will be shown to many more potential customers. SEO helps search engines understand better what you have to offer. That means, when someone searches using a word or phrase related to your business adverb then you’re more likely to appear in their results.
When a search engine returns results some of them are paid advertisements. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. These are referred to as “organic results.”
Search engines have formulas, or algorithms, that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it.
Where your website appears in these results is affected by the words you use on your site as well as other factors—such as how many websites link to yours. Does this seem confusing? How’s this: Think of a search engine like a matchmaker. The goal of SEO is to find the searcher exactly what she is looking for on the web.
To present the best possible results, the engines look for as much information as possible about websites. They might look at how popular sites are, or what other people or sites are saying about them. They might consider words on web pages or keywords in the code of a page to better understand the topic.
Each of these components will help search engines find the best match for your search. Search engines can now also consider the searcher’s geographic location. A search from the UK will display a localized set of search results. But just like a matchmaker who’s been in business for years gets better and better, search formulas evolve and add more and more information along the way.
What search engines value most is unique, engaging, relevant content because their job is to find and show the most useful stuff. So there we have it.